Business Builders
We see opportunities to transform storied assets into enduring enterprises — backed by decades of hands-on operating experience.
Firecracker
Capital Partners — Investment Fund: Capital as a Catalyst
Capital as a Catalyst.
Who We Are
A NEW TYPE OF INVESTMENT FIRM
Firecracker Capital Partners seeks to transform overlooked assets into scalable enterprises across industries.
We are a team of investor-operators with hands-on experience building and transforming businesses — and we see opportunities where others do not. We believe decades of investing in complex, high-profile situations, paired with the operating chops to execute, position us to deliver enduring value.
We have a practical understanding of financial and operational levers, vision and skill to implement lasting transformation, rigor across the full investment lifecycle, deep trust with business sellers, and sector expertise in media, consumer, technology, and financials.
What We Do
Transforming businesses.
Not just making them better.
We buy enduring assets in out-of-favor sectors during market dislocations that have a defensible asset at their core — then transform them into something new for the next phase of growth.
Investors with Conviction
Decades of direct investment experience in complex, high-profile situations — with the rigor to execute across the full investment lifecycle.
A Differentiated Approach
We don't just make businesses better — we make something new to unlock value and revitalize growth.
WHERE WE LOOK
Dislocations
where we can drive change.
We see opportunities to capitalize on the types of dislocations where we can drive transformational change and capture value — across macro shifts, value shifts, and transformation opportunities.
Macro Shifts
We see disruptions playing out across multiple sectors and focus on industries temporarily out of favor, from financial crises and regulatory change to rapid technological shifts and AI-driven disruption.
- Regulatory Change
- Tech Disruption
- AI Dislocation
- Out-of-Favor Sectors
VALUE SHIFTS
We target businesses where valuations do not reflect the true economic value of underlying assets.
- Legacy Models
- Multiple Arbitrage
TRANSFORMATION OPPORTUNITIES
We have the experience and comfort to navigate complex situations others avoid — founder transitions, corporate carve-outs, balance-sheet restructurings, and governance overhauls that unlock the next chapter of value.
- Founder Transitions
- Carve-outs
- Restructurings
- Governance Overhauls
The Team
Kelley Morrell
FOUNDER & MANAGING PARTNER
20+ year career in turnaround and transformational corporate situations as a seasoned investor and operator. Named “Women of Influence in Private Markets” by Private Equity International (2021).
LinkedInGet in Touch